SEO for plumbers who want better jobs, not just more jobs.

Blocked drains keep the lights on — but hot water systems and heating installs pay the mortgage. Our niche-based SEO lets you own the searches behind your most profitable work, one focused subscription at a time.

Get a free niche check How subscriptions work

One niche at a time

General plumbing + your local areaIncluded

Hot water installationOwn subscription

Evaporative cooling serviceOwn subscription

Blocked drains & reliningOwn subscription

Local searches (plumber Eltham)Always included

What it gets you

Rank where the margin lives.

Chase installs, not callouts

Ranking for "hot water system installation" brings $2,000+ jobs. Ranking for nothing brings price-shoppers ringing five plumbers. Choose your traffic.

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Own your patch

Every subscription includes your local searches — when someone in your suburbs needs a plumber, you are the one they find, on maps and in results.

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Scale niche by niche

Win hot water first. Add evaporative cooling when it pays for itself. Your SEO grows exactly as fast as your business does.

How our SEO subscriptions work

One niche. One subscription. Total clarity.

A plumber who wants to rank locally AND for hot water installation AND for evaporative cooling is really asking for three different campaigns — different keywords, different pages, different competitors. Bundling them into one vague retainer is how SEO money disappears. We split them so every dollar has a job.

Each niche is its own campaign"Plumber Eltham" and "evaporative cooling service" are completely different battles — one is a local trades search, the other a specialist service hunt. Different keywords, different competitors, different content — so each gets its own dedicated subscription and budget.

Local searches always includedEvery subscription covers your "plumber Eltham"-style local searches as standard — being found in your service area is the foundation, not an extra.

Start with your best earnerMost plumbers start with the niche that brings the highest-margin jobs, prove it works, then add the next one with the profits.

No blurry scope, everYou always know exactly which searches your money is chasing. When agencies promise "SEO for everything", nothing gets enough focus to actually rank.

Inside every subscription

The full job, done for each niche.

Niche keyword & competitor mappingEvery search in the niche worth ranking for, and exactly who currently owns it in your area.

Dedicated niche service pagesGenuinely useful pages built for the niche — the kind Google rewards after its spam crackdowns, not thin suburb clones.

Google Business Profile optimisationYour map-pack presence tuned for the niche and your service area, where emergency and local jobs are actually won.

Review engineA simple system to turn finished jobs into reviews — the currency of trades SEO.

Local citations & linksConsistent listings and trade-relevant links that build authority in your patch.

Plain-English monthly reportingRankings, calls and quote requests for the niche — so you can see the subscription paying for itself.

How it works

From audit to booked jobs.

Month 1

Niche audit & foundations

We map the searches in your chosen niche and area, audit your site and Google Business Profile, and fix the quick wins.

Months 2-3

Build the niche pages

Dedicated, genuinely useful pages for your niche and service area — the content Google now rewards, not thin suburb spam.

Months 3-6

Authority & reviews

Local citations, review momentum and links that make you the obvious answer for the niche.

Ongoing

Report & expand

Plain-English monthly reporting on rankings, calls and leads — and when the niche is winning, we map the next one.

Fair questions

The things every plumber asks.

Because they genuinely are separate jobs. The keywords, the pages, the competitors and the content for "hot water installation" share almost nothing with "evaporative cooling service" — and an agency claiming to rank you for everything under one small retainer is spreading effort so thin nothing wins. One niche per subscription means real focus, honest scope, and results you can measure per niche.

Follow the margin, not the volume. Most plumbers start with hot water systems or heating/cooling because one ranked installation search out-earns twenty blocked-drain callouts. In your free niche check we look at search volumes and competition in your actual area and tell you where the most money is sitting.

Yes — every subscription includes your localised searches as standard. Being found in your own service area is the foundation of trades SEO; we would never carve that out as an upsell.

Map-pack and local improvements often land within the first couple of months; competitive niche terms typically take 3–6 months to climb. Anyone promising page one in 30 days for "hot water installation Melbourne" is guessing or gaming — and gaming gets penalised.

That is actually the perfect starting position — your local authority gives niche pages a head start. It usually means faster niche results than a plumber starting cold.

Which niche is worth
the most in your postcode?

Free niche check: we'll look at your site, your area and your competition, and tell you which niche has the most money on the table — and what it takes to own it.

Get my free niche check

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