/* ============================================================
   BRAND PALETTE — swap for exact brand hex codes
   ============================================================ */
:root{
  --red:#E3212B; --red-deep:#B0141D; --ink:#0C0C0E; --paper:#FFFFFF;
  --grey:#F5F5F6; --line:#E6E6E8; --mid:#55555C;
  --display:'Bitter',serif; --body:'Inter',sans-serif; --mono:'IBM Plex Mono',monospace;
  --max:1240px; --rad:16px;
}
*{margin:0;padding:0;box-sizing:border-box}
html{scroll-behavior:smooth}
body{font-family:var(--body);color:var(--ink);background:var(--paper);line-height:1.6;-webkit-font-smoothing:antialiased;padding-bottom:90px}
a{text-decoration:none;color:inherit}
button{font-family:inherit;cursor:pointer}
.wrap{max-width:var(--max);margin:0 auto;padding:0 24px}
.eyebrow{font-family:var(--mono);font-size:12px;letter-spacing:.14em;text-transform:uppercase;color:var(--red);display:inline-flex;align-items:center;gap:10px}
.eyebrow::before{content:"";width:22px;height:2px;background:var(--red)}
.battlement{height:14px;background:linear-gradient(90deg,var(--red) 0 24px,transparent 24px 48px);background-size:48px 14px;background-repeat:repeat-x}

/* ---------- nav ---------- */
header{position:sticky;top:0;z-index:80;background:rgba(255,255,255,.96);backdrop-filter:blur(10px);border-bottom:1px solid var(--line)}
.nav{display:flex;align-items:center;justify-content:space-between;height:72px;gap:20px}
.logo{font-family:var(--display);font-weight:900;font-size:19px;letter-spacing:-.02em;display:flex;align-items:center;gap:10px;flex-shrink:0}
.logo .mark{width:24px;height:24px;background:var(--red);clip-path:polygon(0 100%,0 30%,20% 30%,20% 10%,40% 10%,40% 30%,60% 30%,60% 10%,80% 10%,80% 30%,100% 30%,100% 100%)}
.nav-links{display:flex;gap:4px;font-size:15px;font-weight:500;align-items:center}
.nav-item{position:relative}
.nav-item > a{display:flex;align-items:center;gap:6px;padding:10px 14px;border-radius:999px;transition:background .15s,color .15s;font-family:var(--display);font-weight:700}
.nav-item > a.plain{font-family:var(--body);font-weight:500}
.nav-item > a:hover{background:var(--grey);color:var(--red)}
.drop .drop-label{font-family:var(--mono);font-size:11px;letter-spacing:.14em;text-transform:uppercase;color:var(--mid);padding:8px 14px 4px}
.nav-item > a .caret{font-size:10px;transition:transform .2s}
.nav-item:hover > a .caret{transform:rotate(180deg)}
/* dropdown */
.drop{position:absolute;top:calc(100% + 10px);left:50%;transform:translateX(-50%) translateY(8px);background:#fff;border:1px solid var(--line);border-radius:var(--rad);box-shadow:0 20px 60px rgba(12,12,14,.14);padding:10px;min-width:300px;opacity:0;pointer-events:none;transition:opacity .18s,transform .18s}
.nav-item:hover .drop, .nav-item:focus-within .drop{opacity:1;pointer-events:auto;transform:translateX(-50%) translateY(0)}
.drop::before{content:"";position:absolute;top:-11px;left:0;right:0;height:12px}
.drop a{display:block;padding:12px 14px;border-radius:10px;transition:background .15s}
.drop a:hover{background:var(--grey)}
.drop a b{display:block;font-family:var(--display);font-weight:700;font-size:15px}
.drop a b::after{content:"→";color:var(--red);opacity:0;margin-left:8px;transition:opacity .15s}
.drop a:hover b::after{opacity:1}
.drop a span{display:block;font-size:13px;color:var(--mid);margin-top:1px}
.drop .drop-cta{margin-top:6px;background:var(--ink);color:#fff;text-align:center}
.drop .drop-cta:hover{background:var(--red)}
.drop .drop-cta b::after{content:""}
.nav-right{display:flex;align-items:center;gap:12px;flex-shrink:0}
.nav-login{font-size:14px;font-weight:600;padding:10px 6px}
.nav-login:hover{color:var(--red)}
.btn{display:inline-flex;align-items:center;gap:8px;font-family:var(--display);font-weight:700;font-size:15px;padding:13px 26px;border-radius:999px;border:none;transition:transform .15s,background .2s,color .2s}
.btn-red{background:var(--red);color:#fff}
.btn-red:hover{background:var(--red-deep);transform:translateY(-2px)}
.btn-ink{background:var(--ink);color:#fff}
.btn-ink:hover{background:var(--red);transform:translateY(-2px)}

/* hamburger + mobile menu */
.burger{display:none;width:44px;height:44px;border:none;background:none;flex-direction:column;justify-content:center;gap:6px;align-items:center}
.burger span{width:24px;height:2.5px;background:var(--ink);transition:transform .25s,opacity .2s}
.burger.open span:nth-child(1){transform:translateY(8.5px) rotate(45deg)}
.burger.open span:nth-child(2){opacity:0}
.burger.open span:nth-child(3){transform:translateY(-8.5px) rotate(-45deg)}
.mobile-menu{display:none;position:fixed;inset:72px 0 0 0;background:#fff;z-index:75;overflow-y:auto;padding:20px 24px 60px}
.mobile-menu.open{display:block}
.m-group{border-bottom:1px solid var(--line)}
.m-group > button{width:100%;display:flex;justify-content:space-between;align-items:center;background:none;border:none;font-family:var(--display);font-weight:700;font-size:19px;padding:18px 0;color:var(--ink)}
.m-group > button .caret{color:var(--red);transition:transform .2s}
.m-group.open > button .caret{transform:rotate(180deg)}
.m-sub{display:none;padding:0 0 14px}
.m-group.open .m-sub{display:block}
.m-sub a{display:block;padding:10px 0;color:var(--mid);font-size:15px}
.m-sub a:hover{color:var(--red)}
.m-link{display:block;font-family:var(--display);font-weight:700;font-size:19px;padding:18px 0;border-bottom:1px solid var(--line)}
.mobile-menu .btn{width:100%;justify-content:center;margin-top:24px}

/* ---------- hero ---------- */
.hero{background:var(--ink);color:#fff;overflow:hidden;position:relative}
.hero::before{content:"";position:absolute;inset:0;background-image:linear-gradient(#17171b 1px,transparent 1px),linear-gradient(90deg,#17171b 1px,transparent 1px);background-size:44px 44px;opacity:.6}
.hero .wrap{position:relative;padding-top:88px;padding-bottom:72px;text-align:center;max-width:900px}
.hero h1{font-family:var(--display);font-weight:900;font-size:clamp(42px,6.4vw,80px);line-height:1.0;letter-spacing:-.03em}
.hero h1 em{font-style:normal;color:var(--red)}
.hero p{margin:26px auto 38px;font-size:18px;color:#B9B9C0;max-width:560px}
.chips{display:flex;gap:12px;justify-content:center;flex-wrap:wrap}
.chip{font-family:var(--display);font-weight:700;font-size:15px;padding:14px 24px;border-radius:999px;border:1px solid #33333a;background:#141418;color:#fff;transition:all .2s}
.chip:hover{border-color:var(--red);transform:translateY(-2px)}
.chip.on{background:var(--red);border-color:var(--red)}
.ticker{border-top:1px solid #1e1e23;border-bottom:1px solid #1e1e23;background:var(--ink);overflow:hidden}
.ticker-track{display:flex;white-space:nowrap;animation:scroll 28s linear infinite;width:max-content}
.ticker span{font-family:var(--mono);font-size:13px;letter-spacing:.12em;text-transform:uppercase;color:#8A8A92;padding:14px 0}
.ticker b{color:var(--red);padding:0 22px;font-weight:500}
@keyframes scroll{to{transform:translateX(-50%)}}
@media (prefers-reduced-motion:reduce){.ticker-track{animation:none}}

/* ---------- bundle result ---------- */
.bundle{background:var(--grey);display:none}
.bundle.show{display:block}
.bundle .wrap{padding-top:64px;padding-bottom:72px}
.bundle-box{background:#fff;border:2px solid var(--ink);border-radius:var(--rad);overflow:hidden;max-width:760px;margin:0 auto;box-shadow:10px 10px 0 var(--red)}
.bundle-head{background:var(--ink);color:#fff;padding:22px 32px;display:flex;justify-content:space-between;align-items:center;flex-wrap:wrap;gap:10px}
.bundle-head h3{font-family:var(--display);font-weight:800;font-size:22px}
.bundle-head span{font-family:var(--mono);font-size:12px;letter-spacing:.12em;text-transform:uppercase;color:var(--red)}
.bundle-items{padding:10px 32px}
.bundle-item{display:flex;justify-content:space-between;align-items:center;padding:16px 0;border-bottom:1px solid var(--line);gap:14px}
.bundle-item:last-child{border-bottom:none}
.bundle-item .n{font-weight:600}
.bundle-item .o{font-size:13.5px;color:var(--mid)}
.bundle-item .p{font-family:var(--display);font-weight:800;white-space:nowrap}
.bundle-foot{padding:22px 32px;background:var(--grey);display:flex;justify-content:space-between;align-items:center;flex-wrap:wrap;gap:16px}
.bundle-total{font-family:var(--display);font-weight:900;font-size:30px;letter-spacing:-.02em}
.bundle-total small{font-size:14px;font-weight:600;color:var(--mid)}

/* ---------- billing toggle ---------- */
.bill-toggle{display:inline-flex;background:var(--grey);border:1px solid var(--line);border-radius:999px;padding:5px;gap:4px}
.bill-toggle button{font-family:var(--display);font-weight:700;font-size:14px;padding:10px 22px;border-radius:999px;border:none;background:transparent;color:var(--mid);transition:all .2s}
.bill-toggle button.on{background:var(--ink);color:#fff}
.bill-toggle .save{font-family:var(--mono);font-size:10.5px;letter-spacing:.06em;color:var(--red);display:block;margin-top:-2px}
.bill-toggle button.on .save{color:var(--red)}

/* ---------- slider ---------- */
.section{padding:96px 0}
.section-head{display:flex;justify-content:space-between;align-items:flex-end;gap:30px;margin-bottom:36px;flex-wrap:wrap}
.section-head h2{font-family:var(--display);font-weight:800;font-size:clamp(30px,4vw,46px);letter-spacing:-.02em;line-height:1.08;margin-top:14px;max-width:560px}
.section-head p{margin-top:12px;color:var(--mid);max-width:480px}
.slider-controls{display:flex;align-items:center;gap:18px;flex-wrap:wrap}
.slider-nav{display:flex;gap:10px}
.slider-nav button{width:48px;height:48px;border-radius:50%;border:2px solid var(--ink);background:#fff;font-size:18px;transition:all .2s}
.slider-nav button:hover{background:var(--red);border-color:var(--red);color:#fff}
.slider{display:flex;gap:20px;overflow-x:auto;scroll-snap-type:x mandatory;padding:14px 24px 34px;scrollbar-width:none;max-width:var(--max);margin:0 auto}
.slider::-webkit-scrollbar{display:none}
.pcard{scroll-snap-align:start;flex:0 0 320px;background:#fff;border:1px solid var(--line);border-radius:var(--rad);padding:30px 28px;display:flex;flex-direction:column;transition:all .25s;position:relative}
.pcard:hover{border-color:var(--ink);transform:translateY(-6px);box-shadow:0 16px 44px rgba(12,12,14,.10)}
.pcard.featured{border:2px solid var(--red)}
.pcard .flag{position:absolute;top:-12px;left:26px;background:var(--red);color:#fff;font-family:var(--mono);font-size:11px;letter-spacing:.12em;text-transform:uppercase;padding:4px 12px;border-radius:999px}
.pcard .cat{font-family:var(--mono);font-size:11px;letter-spacing:.14em;text-transform:uppercase;color:var(--mid)}
.pcard h3{font-family:var(--display);font-weight:800;font-size:24px;margin:10px 0 4px}
.pcard .outcome{color:var(--red);font-weight:600;font-size:15px;margin-bottom:14px;min-height:44px}
.pcard .desc{color:var(--mid);font-size:14.5px;flex:1}
.pcard .price{font-family:var(--display);font-weight:900;font-size:38px;letter-spacing:-.02em;margin:20px 0 0}
.pcard .price small{font-size:14px;font-weight:600;color:var(--mid)}
.pcard .was{font-family:var(--mono);font-size:12px;color:var(--mid);min-height:18px}
.pcard .was s{color:var(--mid)}
.pcard .was b{color:var(--red);font-weight:500}
.pcard .add{margin-top:14px;width:100%;justify-content:center}
.pcard .add.in-cart{background:var(--ink)}

/* ---------- why us ---------- */
.why{background:var(--ink);color:#fff}
.why .wrap{padding-top:90px;padding-bottom:90px;display:grid;grid-template-columns:1fr 1fr;gap:60px;align-items:center}
.why h2{font-family:var(--display);font-weight:900;font-size:clamp(32px,4.4vw,52px);letter-spacing:-.03em;line-height:1.05}
.why h2 em{font-style:normal;color:var(--red)}
.why p{color:#B9B9C0;margin-top:20px;font-size:17px}
.why-list{border:1px solid #26262b;border-radius:var(--rad);overflow:hidden}
.why-item{padding:26px 30px;border-bottom:1px solid #26262b;display:flex;gap:18px;transition:background .2s}
.why-item:last-child{border-bottom:none}
.why-item:hover{background:#141418}
.why-item .dot{width:12px;height:12px;background:var(--red);flex-shrink:0;margin-top:7px;clip-path:polygon(0 100%,0 40%,25% 40%,25% 0,75% 0,75% 40%,100% 40%,100% 100%)}
.why-item b{font-family:var(--display);font-size:17px}
.why-item span{display:block;color:#9a9aa2;font-size:14.5px;margin-top:2px}

/* ---------- blog ---------- */
.blog-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:22px}
.post{border:1px solid var(--line);border-radius:var(--rad);overflow:hidden;display:flex;flex-direction:column;transition:all .25s;background:#fff}
.post:hover{border-color:var(--ink);transform:translateY(-6px);box-shadow:0 16px 44px rgba(12,12,14,.10)}
.post .thumb{height:170px;background:var(--ink);position:relative;display:flex;align-items:flex-end;padding:18px}
.post .thumb::before{content:"";position:absolute;inset:0;background-image:linear-gradient(#17171b 1px,transparent 1px),linear-gradient(90deg,#17171b 1px,transparent 1px);background-size:28px 28px}
.post .thumb .cat{position:relative;background:var(--red);color:#fff;font-family:var(--mono);font-size:11px;letter-spacing:.12em;text-transform:uppercase;padding:5px 12px;border-radius:999px}
.post .thumb .big{position:absolute;top:14px;right:18px;font-family:var(--display);font-weight:900;font-size:64px;color:#1d1d22;line-height:1}
.post .body{padding:24px;display:flex;flex-direction:column;flex:1}
.post h3{font-family:var(--display);font-weight:700;font-size:19px;line-height:1.25;flex:1}
.post:hover h3{color:var(--red)}
.post .meta{font-family:var(--mono);font-size:12px;color:var(--mid);margin-top:16px;display:flex;justify-content:space-between}
.post .meta b{color:var(--red);font-weight:500}

/* ---------- floating cart bar ---------- */
.cartbar{position:fixed;left:0;right:0;bottom:0;z-index:70;background:var(--ink);color:#fff;transform:translateY(110%);transition:transform .35s cubic-bezier(.2,.8,.2,1);border-top:3px solid var(--red)}
.cartbar.show{transform:none}
.cartbar .wrap{display:flex;justify-content:space-between;align-items:center;padding-top:14px;padding-bottom:14px;gap:16px}
.cartbar .info{display:flex;align-items:baseline;gap:16px;flex-wrap:wrap}
.cartbar .count{font-family:var(--mono);font-size:12px;letter-spacing:.12em;text-transform:uppercase;color:#9a9aa2}
.cartbar .total{font-family:var(--display);font-weight:900;font-size:26px}
.cartbar .total small{font-size:13px;font-weight:500;color:#9a9aa2}
.cartbar .clear{background:none;border:none;color:#9a9aa2;font-size:13px;text-decoration:underline}
.cartbar .clear:hover{color:#fff}

/* ---------- footer ---------- */
footer{background:#0C0C0E;color:#9a9aa2;border-top:1px solid #1d1d22}
.foot{display:grid;grid-template-columns:1.4fr 1fr 1fr 1fr;gap:40px;padding:64px 24px 44px;max-width:var(--max);margin:0 auto}
.foot h4{font-family:var(--mono);font-size:12px;letter-spacing:.14em;text-transform:uppercase;color:#fff;margin-bottom:16px}
.foot a{display:block;padding:5px 0;font-size:14px}
.foot a:hover{color:var(--red)}
.foot .about p{font-size:14px;margin:14px 0;max-width:300px}
.legal{border-top:1px solid #1d1d22;font-family:var(--mono);font-size:12px}
.legal .wrap{display:flex;justify-content:space-between;padding:20px 24px;flex-wrap:wrap;gap:10px}

.reveal{opacity:0;transform:translateY(22px);transition:opacity .6s,transform .6s}
.reveal.in{opacity:1;transform:none}
@media (prefers-reduced-motion:reduce){.reveal{opacity:1;transform:none;transition:none}}

@media (max-width:1020px){
  .nav-links,.nav-login{display:none}
  .burger{display:flex}
  .why .wrap{grid-template-columns:1fr}
  .blog-grid{grid-template-columns:1fr 1fr}
  .foot{grid-template-columns:1fr 1fr}
  .pcard{flex-basis:280px}
}
@media (max-width:620px){
  .blog-grid{grid-template-columns:1fr}
  .foot{grid-template-columns:1fr}
  .bundle-head,.bundle-items,.bundle-foot{padding-left:20px;padding-right:20px}
  .cartbar .total{font-size:20px}
  .nav .btn{display:none}
}
.reveal{opacity:1 !important;transform:none !important}

/* ---- Images in content: never overflow the column; responsive <picture> ---- */
.article img,.post-body img,.post-body picture,.post-body picture img,.wrap img{max-width:100%;height:auto}
.post-body picture{display:block;margin:24px 0}
.post-body picture img,.post-body > img{border-radius:12px}
.post-featured picture img{width:100%;border-radius:12px}